Most of my days are filled with reading, but I can't lie. I'm not yet willing to give up shows like Law & Order SVU and Real Housewives of New Jersey, Atlanta, DC... So I guess that makes me a a doctoral student silly enough to make time for TV (at least for now). Since I'm switching back and forth between critical theory and cat fights, Patricia Hill Collins and Andy Cohen (by the way, the Housewives of New Jersey Reunion was bananas!), feminist ideology and Food Network challenges, the lines in my head tend to blur a little. Since, I'm actually studying the media, this works well for me (not so much for someone studying say clinical psychology).



Fast forward to 2010 and I'm watching Popeyes reclaim their place as the only "bonafide" fast food fried chicken joint of America through a woman named Anne. Sure, she has a more modern hairdo (sometimes), but she's also in an apron. She's calling it her fried chicken, which couldn't be further from the truth. Popeyes came to fruition from a white guy named Al Copeland in 1972, mind you he was probably using a recipe some black woman that had worked for his family at some point may have influenced, but the point is, she'll never see a check.

The point of this post isn't to hate or get you to stop supporting these brands (your personal consumption is on you), rather, I want to draw your attention to the black femme body as a marketing tool for comfort foods. Are the women who put on "mammy" acts at Aunt Jemima cooking demonstrations around the nation, and, is Anne chosen because their great actors? I don't think so. It's all about the look. It's all about America's comfort with the image of black women. Within our national memory, the black woman has been (re)presented as a jezebel, as sapphire, and of course, as mammy. Relishing in our resistance to buck tradition and taint the status quo we reproduce these images, even after we've been clued in to how destructive they can be. So that in 2010, Aunt Jemima resurfaces on my chicken box.
I just can't be down with that. What recent representations have you seen that you want to publicly denounce? I'd love to hear your thoughts.




